OMIS Assistant Professor Ram Bala's research in sponsored seach and search engine optimization (SEO) analyzed small, unbranded internet retailers marketing strategies. He and his team found that investments in SEO may be helpful and more cost-effective for smaller retailers competiting against larger, branded firms.
Undergraduate and graduate students seeking internships and employment opportunities in regional start-ups will find an array of companies at the Startup Expo on March 6, from 5:30 - 7:30 p.m. in Benson Memorial Center on campus.
Sponsored by the Center for Innovation and Entrepreneurship in Santa Clara University School of Business, the career fair brings employers seeking a typical Santa Clara student: bright, ambitious, and with a wide variety of skills ready to be put to work in an entrepreneurial setting.
Startup Expo is in its third year, and each year the number of companies represented grows. Among the companies at last year's Expo were RoboteX, Stylematic, Cahoot, Optown, Red Seraphim, and InnoVentions.