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Business Today

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 The Frisco Touch

Friday, Nov. 1, 2013

Maria Espinosa never planned on being an entrepreneur, but when the busy business analyst had no time to shop for her mother’s birthday, the idea for The Frisco Touch was born. “Since I was so busy, I wished that there was a company that would buy her gift on my behalf.” With no such company available for Maria, she took the project on for herself.

The Frisco Touch is an online personalized gift shopping service. Customers first fill out information about who is receiving their gift and for which occasion. They will then receive a gift recommendation and the option to purchase the gift. 

Maria started The Frisco Touch in fall 2006, but without the resources or time to grow her business – she was working full-time – she struggled with getting it off the ground. She discovered CAPE while browsing through the Leavey School of Business’ graduate degree programs and with the hope that the program would give her the necessary skills to grow her business, she applied. 
 
Halfway through the program, Maria has already found CAPE very beneficial. “It has introduced me to mentors and teachers who answer important business related questions and give me necessary feedback,” she said. “I have met many like-minded business owners that I can consult with and can even call friends. I hope, moving forward, that CAPE can guide me towards building a sustainable, ethical business that gives back to our community.” A partnership between The Frisco Touch and Glide Memorial Church, which provides many services to the Bay Area homeless population, has been developed. Per The Frisco Touch’s donation plan, 10% of their service charge will be donated to this organization. “I feel very blessed to have this opportunity to be exposed to all the knowledge an entrepreneur needs.” 
 
Maria is currently a Business Analyst at Kaiser Permanente in Oakland, California. She received a Bachelor of Science degree in Commerce with a major in Finance from Santa Clara University in 2003.
 
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