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News and Events for the Leavey School of Business
Keep up-to-date on the people and programs of the Leavey School of Business. Special announcements, calendar updates, and news about faculty and students are posted here.
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OMIS Professor's Research Helps SEO
Wednesday, Feb. 20, 2013
OMIS Assistant Professor Ram Bala's research in sponsored seach and search engine optimization (SEO) analyzed small, unbranded internet retailers marketing strategies. He and his team found that investments in SEO may be helpful and more cost-effective for smaller retailers competiting against larger, branded firms.