Courses offered in the MS in Entrepreneurship degree program, listed by term.
Accounting (3 units)
Introduces the roles, concepts, principles, legal requirements, and impacts of external financial reporting. Covers basic financial statements and the analysis and recording of transactions, with a focus towards interpretation of reported results. Studies the more common and significant transactions impacting firms.
Business Integrity and Society (3 units) Focuses on how society influences, and is influenced by, business, and the responsibilities that organizations and managers have toward their external stakeholders. Challenges students' views of organizations, workers and their responsibilities. Discusses models of workers and organizations that differ from those commonly used in management studies. Topics may include: the origins of morality, ethics, and organizational dynamics that can undermine the responsible behavior of workers; how public policies influence and are influenced by business; the legal environment of business and managing social issues.
Managerial Competencies & Team Effectiveness (3 units)
Explores group dynamics to enable students to perform more effectively in groups and teams. Provides students with feedback on individual managerial competencies to aid in career self-management and planning. Must be taken during the student's first or second quarter in residence.
Statistics (3 units) Introduces probability and statistical analysis, emphasizing applications to managerial decision problems. Discusses descriptive statistics, probability theory, sampling distributions, statistical estimation, hypothesis testing, and simple and multiple regressions. Additional topics may include exploratory data analysis, analysis of variance, and contingency tables.
Introduction to Entrepreneurship (1 unit)
This introductory course provides a foundation regarding the role of entrepreneurship and entrepreneurs in society and economy. The course explores what entrepreneurship means from several angles including how you can be entrepreneurial in your own life—right now. We look at the practice of business entrepreneurship with an emphasis on innovation and opportunity creation, need identification, and value creation. This is an energized course about discovering entrepreneurship in and out of the firm.
Financial Management (4 units)
Introduces the basic concepts and tools of finance. Reviews balance sheet and income statement categories. Emphasizes the time value of money, present value calculations, the opportunity cost of capital, valuation of simple securities, and evaluating investment opportunities in a capital budgeting system.
Economics for Business Decisions (3 units)
Introduces the use of microeconomics in making better business decisions. Includes topics on determinants of demand, role of demand elasticities in an optimizing firm, identification of costs which are relevant to business decisions, estimation and forecasting demand and costs using regression analysis, differences between various market structures and consequences for business decisions, and optimal pricing in segmented and non-segmented markets. Integral part of the course is the use of current business articles to integrate and illustrate topics. Emphasizes applications of microeconomic theory.
Organizational Analysis & Management (3 units)
Examines the structure and design of organizations, how organizational structure relates to its environment, how it influences the technologies used, and how decisions about structure affect the behavior of individuals in the organization.
Social Benefit Entrepreneurship (3 units)
Introduces students to social benefit entrepreneurship through readings, case study analysis, and participation in assessing business plans for existing social benefit ventures. Considers that social benefit entrepreneurship is the creation of innovative ventures that produce a social benefit and that these ventures typically innovate to produce products and/or services that help alleviate important social problems in areas such as economic development (poverty), health, equality, education, and environment. Emphasizes understanding management techniques for maximizing the financial sustainability and scalability of an SBE.
Crowdsourcing vs. Expertsourcing: Strategies for Innovation (1 unit)
Marketing Strategies and Decisions (4 units)
Focuses on decisions faced by managers concerning market segmentation, targeting, and positioning. Covers concepts such as new product development, pricing strategies, distribution channels, customer relationships, and performance metrics within a strategic planning framework. Students apply these key concepts and frameworks to cases and to formulating a comprehensive marketing plan centered on sustainable profitability and capabilities. Cases cover various environments and industries, especially those of concern to Silicon Valley firms.
Innovation in Silicon Valley (3 units)
This course will cover the skills, practices, and processes for understanding and managing technology and innovation in fast-paced environments. The course delivery is informed by extant foundational and emerging empirical work in innovation. This course will complement content in elective courses (product marketing, product development, and intellectual property, small business entrepreneurship) and core courses in strategy.
Legal Fundamentals for Entrepreneurs (3 units)
This course introduces students to some of the fundamental legal issues typically encountered by entrepreneurs and start-up companies. These include restrictions arising when leaving a current employer, selecting the best company structure and ownership, raising money and securities regulation, human resources concerns, contracts and leases, liability relating to the sale of goods and services, operational liability, intellectual property, creditor's rights and bankruptcy, and others.
Business Model Frameworks (3 units)
Emerging Company Finance (3 units)
Covers financial topics most relevant to newly formed companies, with an emphasis on Silicon Valley-style startups that target large markets and raise outside capital. Includes topics on: (1) valuation, which is the course's primary theme, underlying all of the topics covered; (2) evaluating business opportunities, which focuses on the underlying economic principles that differentiate large opportunities from small opportunities; (3) funding business opportunities, which covers both identifying a company's needs and acquiring the capital to finance those needs; and (4) discussing how successful entrepreneurial ventures "exit."
Small Business Entrepreneurship (3 units)Evaluates venture ideas and the conversion of these ideas into viable ventures. Includes discussion of cases, lectures, and presentations by guest lecturers who have played a role in starting new enterprises (e.g., bankers, attorneys, and entrepreneurs). Develops a five-year business plan for a new enterprise. Knowledge of accounting/ finance must be sufficient to build viable financial statements.
Business Plan Investor Pitch Practicum (1 unit)
Integrated Product Development (3 units)
Introduces students to the methods companies use to develop and release new products. New product development is a challenging, rewarding activity that can make the difference between success or failure for a company, especially in technology-based industries. The traditional view that new product development is an "art" practiced by engineers has now given way to an understanding that it is a discipline that must be learned and practiced to be successful. Examines the sequence of activities needed to successfully develop and launch a new product or service; understand how the different functions and roles in product development interrelate and work together; learn how to balance strategic and tactical activities in successful product development; develop a better understanding of how to determine and satisfy customer needs; understand the financial aspects of product development; develop the skills to analyze and improve product development efforts within a company.
Business Communications (1 unit)
Intensive practice in forms of communication specifically for business settings, geared to the student's level of prior preparation. The focus will be primarily on oral communication and writing to support the oral communication. Emphasis on communicating complex issues and quantitative data to inform, advocate, or persuade.
Cash Flow Management for Entrepreneurs (1 unit)
Forecasting budgets and working capital needs for the first five years of a new venture's new operation, relevant costing and related decision-making.
Experiential Learning, Mentoring, Internships (1 unit)