Concentrations

Santa Clara's MBA program currently offers nine concentrations as described below. A minimum of fifteen units, taken from elective courses, must be completed to earn the concentration, which is a required component of the MBA curriculum. Coursework completed outside of Santa Clara University will not satisfy a concentration requirement. 

As a result of the dynamic nature of concentrations and course offerings, changes to the concentration requirements are made throughout the academic year. Students should consult with the Graduate Business Office for the most recent concentration requirements. Faculty concentration coordinators organize topical events in conjunction with the Graduate Business staff to introduce students to alumni and friends working in aspects encompassed by the concentrations.

Data Science and Business Analytics

This concentration is inter-disciplinary. It meets a growing need for knowledge workers in the Valley who employ quantitative methods, economic paradigms, and technology to business processes and decision making. The student who specializes in this concentration will have strong analytical and data skills combined with business knowledge that will be applied to solving problems where business intelligence is a fundamental driver of corporate value.

Learning Objectives:
  • Understand and acquire technical expertise in various quantitative fields such as statistics, econometrics, stochastic processes, calculus, optimization, and software paradigms, that underlie various analyses undertaken by corporations.
  • Learn how to build models (theoretical and econometric) to characterize business situations, develop strategies, and analyze these models collecting, verifying, and using data to achieve optimal business decisions.

Managing Customer Relationships in Business and Technology Markets

Learning Objectives

By taking this concentration, students will develop the skills and knowledge of customer and market development in business-to-business markets. Student learning includes the following key components:

  • Organizational buying behavior
  • Designing and managing channels
  • Sales force management
  • Inter-firm relations, programs, and incentives
  • Business communications

Digital Marketing and E-Commerce

Learning Objectives

Students will be able to describe and apply current and evolving marketing frameworks with digital and e-commerce components to both high tech and non-high tech environments, integrate digital marketing & e-commerce processes with other traditional business elements to develop creative digital marketing and e-commerce strategies and plans, and utilize digital marketing and e-commerce concepts and approaches to optimize customer satisfaction and contribute to societal well-being.


Doing Business in the International Context

Doing Business in the International Context draws from accounting, management, and marketing courses to prepare students to conduct business on a global basis.

Learning Objectives
  • To develop an understanding of the challenges specific to running a global business.
  • To integrate the understanding of global issues to inform managerial decision-making.
  • To experience the global business perspective through direct contact with business leaders in select areas.

Entrepreneurship and New Venture Creation

Learning Objectives
  • To develop an analytical framework for evaluating new business opportunities.
  • To review some of the special operating problems of new enterprises including the problems of survival in the early years, maintaining growth in an orderly fashion, and maintaining momentum as the firm approaches maturity. This involves developing and integrating an understanding of the accounting, finance, marketing, operations and management issues that start-ups face.
  • To identify the unique entrepreneurial challenges faced by start-ups in high-technology sectors of the economy – these include infotech, biotech and cleantech. This involves reviewing the salient characteristics of these sectors, identifying the key strategic issues associated with them and then providing tools/frameworks to address these challenges.
  • To provide an opportunity for students to evaluate their own abilities and goals in regard to small business opportunities. A career in one's own business has both advantages and disadvantages.

Financial Planning and Controllership

Learning Objectives

This concentration provides students with practical instruction in key business processes and practices that will enable them to drive company profitability. Students will develop strategy, implement tactics and build well-trained, resourceful and committed teams dedicated to the success of the business, and establish partnerships within the organization to make Finance a strategic resource.

After completing this concentration, students will be able to:

  • understand and use the basic framework of the business planning process from strategic planning through annual operating plans to performance measurement
  • have a basic understanding of cost management systems and how they are used in an enterprise Compute and use commonly used key business metrics and understand how they are used to analyze and drive business performance
  • analyze and support supply chain operations with common business metrics and perform make-buy analysis including the implications of outsourcing and/or offshoring operations for cost optimization
  • integrate key performance indicators (KPIs) with scorecards and dashboards for planning and control

Finance

The finance concentration provides an extensive and deep knowledge of finance, assisting students to transition from technical functions or advance in financial leadership.

Learning Objectives

Students will have the knowledge and skills to: 

  • Analyze the valuation effects of investment and financial policies
  • Interpret and analyze financial information and develop financial models for decision-making
  • Explain the role of markets and financial institutions on the economy

The finance concentration has two tracks:

  • one for students most interested in careers within corporations, in positions such as Chief Financial Officer, and
  • one for students most interested in careers within investment companies, in positions such as Chief Investment Officer.

Leading Innovative Organizations

Learning Objectives
  • Demonstrate how to create, organize and sustain systems and processes necessary for success in rapidly changing and turbulent environments.
  • Give examples of how one can lead in complex systems with grace and competence, and how one can leverage the strengths of other people, partners, and organizations.
  • Describe the impact of systems on people and people on systems.
  • Delineate interpersonal competencies and awareness of the social and moral dimensions of decisions.

Supply Chain Management

Learning Objectives
  • Understand the strategic importance of supply chain (SC) management to the performance and competitiveness of the firm
  • Analyze supply chains both quantitatively and qualitatively, and identify key managerial challenges and solutions
  • Understand the impact of SC coordination; identify and analyze mechanisms to enable coordination
  • Understand how to manage SC complexities resulting from product variety
  • Identify key sources of risk in supply chains, and develop and analyze strategies to hedge against the consequences
  • Understand the relationship between product design and SC performance
  • Analyze the role of information technology in leveraging customer relationships over the entire product lifecycle

Specializations

Food and Agribusiness

Completion of this specialization, along with the required completion of another concentration, will prepare students to work in the global food and agribusiness industry and supporting industries. 

Note: completion of one of the above listed concentrations is required in addition to the coursework in this specialization.


Note : Enrolled students should be guided by the materials and advice issued from the Graduate Business Office only. Information on this page is accurate as of the 2013-14 academic year, but subject to change without notice in a given quarter.