Santa Clara University

Research Seminar Series 2014-2015


Wes Hartmann, Stanford Graduate School of Business
Wednesday, February 25, 2015
12:00 p.m. -1:00 p.m.
Lucas Hall Room 108

Individual Treatment Effects in Field Experiments: The Case of Electricity Demand Reduction Interventions

For more information in his areas of expertise, click here»


Research Seminar Series 2013-2014


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Kirthi Kalyanam, Santa Clara University, Leavey School of Business
Monday, March 17, 2014
11:30 a.m. -1:00 p.m.
Lucas Hall Room 125

Position Effects and Moderators in Search Advertising: A Regression Discontinuity Approach

Professor Kalyanam is a professor in the Leavey School of Business Marketing Department, Director of the E-Commerce Initiative, the Retail Management Institute, and Internet Retailing within the Retail Management Institute as well as within the Retail Studies Program at Santa Clara University.

Dr. Kalyanam's areas of expertise include Internet Marketing, Customer Centric Retailing, Multi-Channel Marketing and Database Marketing.  He has received the Dean's award for Outstanding Innovation in Teaching Pedagogy and has been recognized as one of the top rated teaching faculty on multiple occasions.  Dr. Kalyanam advises early stage startups on capturing & winning emerging markets.


Desmond Lo, Santa Clara University, Leavey School of Business
Monday, March 3, 2014
11:30 a.m. - 1:00 p.m.
Lucas Hall Room 125

Safeguarding Customer Strength through Contract Design: Theory and Evidence

Professor Lo's research interests include contracting in distribution channels, business-to-business marketing, sales force compensation and delegation, and organizational economics.  His work has appeared in top-tier journals in Marketing and Strategy.  He has received the Extraordinary Faculty Performance award from the Leavey School of Business and several teaching awards.  Professor Lo is currently a board member of the International Society for New Institutional Economics.  


sm-2013-allenbyGreg Allenby, Ohio State University
Wednesday, February 12, 2014
11:30 a.m.
Lucas Hall Room 125

Professor Allenby's research focuses on the development and application of Bayesian statistical methods in marketing. His research deals with quantifying aspects of consumer behavior using data routinely collected by most organizations, and, more recently, its relationship to behavior prior to the purchase, outside the marketplace. These insights are used to develop new approaches to market definition and market segmentation, and to improve product development, pricing, promotion and targeting activities. 

For more information of his area of expertise, click here»


sm-2013-dina-mayzlinDina Mayzlin, USC Marshall School of Business
Wednesday, October 16, 2013
11:30 a.m. - 1:00 p.m.
Lucas Hall Room 125
Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She serves on the editorial boards of Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.

For more information of her area of expertise, please visit:


Research Speaker Series 2012-2013

Miguel Villas-Boas, UC Berkeley Haas School of Business
Wednesday, May 29, 2013
"Too much Information? Information Gathering and Search Costs"

 P.K. Kannan, University of Maryland, Robert H. Smith School of Business

Monday, May 6, 2013
Topic: Optimal Design of Content Samples for Digital Products

Shantanu Datta USC, Marshall School of Business
Monday, April 29, 2013
Topic: The Dynamic Effect of Price Discrimination in Business Markets

Duncan Simester, MIT Sloan School of Management
Monday, February 4, 2013
"Advertising in a Competitive Market: The Role of Product Standard, Customer Learning and Switching Costs"

Charles Berger, Chairman & CEO, ParAccel
Wednesday, October 17, 2012
Topic: Big Data Analytics 


 Research Speaker Series 2011-2012

Stephen Salant, University of Michigan, Economics Department
Thursday, April 12, 2012
Topic: Cap-and-Trade Programs Under Delayed Compliance

Judd Antin, Yahoo Research Lab
Monday, April 9, 2012
"Motivation in the Age of Online Participation"

Xiaojing Dong, Santa Clara University, Leavey School of Business 
Wednesday, February 8, 2012
"Quantifying Satisfaction Spillovers Across Categories"

Preyas Desai, Duke University, Fuqua School of Business
Editor in Chief, Marketing Science
Thursday, January 12, 2012
"The Company That You Keep: When to Buy a Competitor's Keyword"

Jean-Pierre Dube, University of Chicago, Booth School of Business
Wednesday, January 11, 2012
"Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium"


 Research Speaker Series 2010-2011

Lan Luo, USC, Marshall School of Business
Wednesday, May 25, 2011
"New Product Design Under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick and Click"

Robert Zeithhammer, UCLA, Anderson School of Management 
Wednesday, April 27, 2011
"The Advertising Agency Selection Contest: A Competitive Auction with an Incumbent, Differential Qualities and Partially Reimbursed Participation Costs"

Kenneth Wilbur, Duke University, Fuqua School of Business
Wednesday, April 13, 2011
"How Television Networks Can Sell Audience Instead of Time"

Baohong Sun, Carnegie Mellon University, Tepper School of Business
Wednesday, February, 23, 2012
"A Dynamic Structural Analysis of Enterprise and Knowledge Sharing"

Raphael Thomadsen, UCLA, Anderson School of Management 
Wednesday, January 26, 2011
"Seeking an Aggressive Competitor: How Product Line Expansion Can Increase All Firms' Profits"

Peter Rossi, UCLA Anderson School of Management
Thursday, October 14, 2010
"State Dependence and Alternative Explanations for Consumer Inertia"