Santa Clara University

Mission and Goals

The mission of the Marketing Department is to educate students in the marketing process; namely, to collect, analyze, and evaluate information from and about customers and the marketing environment relative to a specific marketing problem or opportunity, and to facilitate a solution that produces enhanced marketplace success and satisfies the organization’s stakeholders.

We serve the educational needs of students at different educational levels (the undergraduate business program, and particularly our marketing majors; MBA, Executive MBA, and management development programs) and for a variety of industry and market sectors, particularly in Silicon Valley, including technology, consumer marketing, and retailing. Our students, who are ultimately products of the Leavey School of Business and the University, are necessarily expected to be discerning and contributing citizens of the world in which they live, both in their professional accomplishments as well as in their societal contributions.

To accomplish this mission, we have developed a Marketing faculty that addresses marketing problems by utilizing consumer and market information and information technology skills. Our collaborative approach to scholarship has enabled the marketing faculty to span a core set of scholarly interests and specializations which contribute to our distinction, including e-commerce, technology marketing, and multi-channel retailing, all of which are important to the stakeholders that the department serves.

 
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