Santa Clara University


Savannah Wei Shi

Assistant Professor
 
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Savannah Wei Shi joined the marketing department as an assistant professor in 2011, after receiving her Ph.D. in marketing from the University of Maryland, College Park.

She has taught principles of marketing and internet marketing at the undergraduate level at Santa Clara University.

Her research revolves around internet marketing, dynamics in consumer decision-making, and retail management. She has published a paper entitled "Information acquisition during online decision-making: a model-based exploration using eye-tracking data", co-authored with Michel Wedel and Rik Pieters, in Management Science (59/5, 2013). She has also co-authored two book chapters (Cluster Analysis, and Factor Analysis) in the Wiley International Encyclopedia of Marketing.

September 2013

 
CONTACT

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Phone 408-554-4798

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