Santa Clara University

Juan P. Montermoso

Professor of Practice

Montermoso Bio PicAs a Professor of Practice in Marketing, Dr. Juan P. Montermoso draws on his extensive Silicon Valley experience to teach courses such as Principles of Marketing, Marketing Strategies and Decisions, and Business-to-Business Marketing. At SCU, he shares his marketing expertise both with the Center for Innovation and Entrepreneurship and with the Executive Development Center. 

Dr. Montermoso joined the faculty after twenty-seven years at Hewlett-Packard, where he provided leadership in marketing commercial systems, planning and executing global channel programs, and incubating e-business initiatives. Internationally, he had previously fostered innovation both as Vice President in Information Technology for a Manila-based conglomerate and as an Executive Trainer for the SGV Group, an Accenture partner in Asia. He is currently the President of Montermoso Associates, a high tech consultancy, which enables organizations to reach and retain their most profitable customers through effective marketing and supply chain operations. 

Dr. Montermoso has been an adjunct faculty member with the MBA or Professional Development programs at Stanford University, the University of San Francisco, St. Mary’s College of California, and the Ateneo de Manila University. In addition, he has taught e-courses at Universitas21 Global (a consortium of 21 universities), where he earned an Excellence in Online Education Award. Dr. Montermoso has been recognized as a Homecoming Scientist by the Philippine government and is currently a Certified Supply Chain Professional (by APICS, the professional society for operations management) and a Stanford Certified Project Manager. 

Dr. Montermoso holds a B.S. in Engineering and Applied Science from Yale University, an M.S. in Applied Math and Computer Science from Harvard University, and a Doctorate in Business Administration from the Harvard Business School. In addition, Dr. Montermoso has published papers on management and marketing and has been a featured speaker at international conferences.

September 2015



Phone 408-554-5056


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