Santa Clara University

Dale Achabal

L. J. Skaggs Distinguished Professor
Department Co-Chair
Executive Director, Retail Management Institute

Dale Achabal, professor of marketingDale Achabal is the L.J. Skaggs Distinguished Professor and Executive Director of the Retail Management Institute and the Co-Chair of the Department of Marketing at Santa Clara University. He also founded the Retail Workbench Research & Education Center, sponsored by a consortium of leading retailers from around the world.

Professor Achabal is active in research focusing on retail revenue management, multi-channel retailing strategies and consumer patronage. He has published numerous articles in leading journals including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Management Science, Decision Sciences, Geographical Analysis, and Social Science & Medicine.

In addition, Professor Achabal has presented papers at industry and professional conferences throughout the U.S., Europe and Asia Pacific. He is a member of the CIO Council of the National Retail Federation (NRF), the Editorial Board of the Journal of Retailing and recipient of three national awards for his research.

Dr. Achabal is a regular consultant and executive coach to a variety of organizations in the areas of multi-channel retailing strategy and marketing analytics. His current and former clients include AAFES, AT&T, DFS, Gap, IBM, Infosys, Levi Strauss, Oracle, J.C. Penney, Jardine Pacific, Safeway, and Target corporations. He serves on the Board of Directors of RivalWatch and Goodwill Industries of Silicon Valley, is the Consumer Technology Advisor for Halo Fund III, and serves on the advisory boards of Altierre, MobiBucks, shopkick, ViVOtech and several other privately held information technology firms. He also serves as an expert witness in cases related to marketing and retailing issues.

Professor Achabal received his Ph.D. in Marketing and Regional Economics from The University of Texas at Austin. He has taught in the undergraduate, graduate, and executive development programs at a number of leading universities around the world including the University of California – Berkeley, University of Florida, ACRS – Monash University, Australia, the Norwegian School of Management, Ohio State University, Oxford University – Templeton College, Sup de Co – Rouen and IAE Université Pierre Mendès - Grenoble & Université de Rennes, France, The University of Texas, and Tilburg University - TiasNimbas Business School in The Netherlands.

February 2013



Phone 408-554-4679


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