Santa Clara University


Track 3: Forging a New Path


Starting Your Own Business


(Moderator) Jennifer Woolley, Associate Professor of Management, Santa Clara University

(Moderator) Jennifer Woolley, Associate Professor of Management, Santa Clara University

Jennifer Lynn Woolley is an Associate Professor of Management at Santa Clara University. Her research focuses on the emergence of firms, industries, and technologies around the world. One stream of research examines the emergence of nanotechnology entrepreneurship and the infrastructure necessary to support such activity such as government policies, professional conference, knowledge creation and transfer. A related research stream looks at social entrepreneurship around the world, particularly the areas of social value creation and variation in business models. She also examines different aspects of the innovation process concerning online collaboration technologies, de-escalation of commitment, and effective decision-making. Dr. Woolley's research has been published in Organization Science, Strategic Entrepreneurship Journal, Entrepreneurship Theory and Practice, and Advances in International Management Research Series. She has presented her work at many conferences including the Academy of Management, Strategic Management Society, and Corporate Social Responsibility Americas annual conferences. She presented her research to the Federal Reserve Board and Kauffman Foundation.

Dr. Woolley also participated in the creation of the California Program for Entrepreneurship at Santa Clara University, an intensive training program for non-matriculating entrepreneurs. Among the awards she has received are The EGOS Best Paper Award, The Heizer Award for Outstanding Research, Research Promise Award (AOM ? IDEA Awards), Booz-Allen Hamilton/Strategic Management Society PhD Fellowship Award, the Ray Watson Doctoral Fellowship, a Kauffman Foundation Fellowship, and the Regents Fellowship at UCI. She earned her doctorate at University of California, Irvine. Before returning to academia, Professor Woolley worked as a financial consultant and analyst with Ericsson Wireless, Ashley Kumar & Company, and Westhold Corporation.


Carl Kuo

Carl Kuo, Founder, Graham Enterprise LLC, and President, Laminar Enterprise

Carl Kuo is the founder of Graham Enterprise, LLC and the president of Laminar Enterprise.  In addition to operating businesses in California, Carl also actively manages real estate development in Wuxi, as well as consulting and investing in two start up companies in Chongqing and Shenzhen, China. 







Doris Pickering, Owner, Get It Done With Doris

Doris Pickering, Owner, Get It Done With Doris

"We all have two choices: We can make a living or we can design a life." (Jim Rohn)

Doris is an engaging, energetic and charismatic entrepreneur who brings her sought after programs to ambitious people who are ready to Take Action in their lives.

Doris enjoyed a successful corporate career in many of the most powerful companies in Silicon Valley, LSI Logic, Philips Semiconductor and HP, to name a few. With an Executive MBA, several professional certificates and her Can Do attitude, she gained expertise in many disciplines such as Business Planning, Sales Operations, Product Marketing and New Product Introductions.

After working at HP for 13 years, she took a BIG LEAP and launched her own public speaking business, “Get It Done With Doris”. She became dedicated to learning the keys to launching a successful business and inspiring motivated people who have a fear of public speaking to master the art of communication.

She has devoted herself to share her recent experience and inspire other people who are seeking a new direction to uncover the gold mine of their personal and professional stories so they can claim and share their unique voice.

For more information on her Speakers Spotlight Training or Life and Career Strategies Programs, contact her at or visit her website at


IdaRose Sylvester, Founder & Managing Director, Silicon Valley Link

IdaRose Sylvester, Founder & Managing Director, Silicon Valley Link

IdaRose Sylvester is the founder and managing director of Silicon Valley Link, a consultancy providing mentorship and hands on business support to high velocity companies expanding into new markets, both geographic and commercial. The six year old firm focuses on small businesses seeking US market expansion, and that can leverage the Silicon Valley ecosystem in that expansion. She has supported hundreds of entrepreneurs from over 20 countries in Europe, LATAM, North America and Asia.








(Moderator) Terri Griffith, Chair of the Management Department, Santa Clara University

(Moderator) Terri Griffith, Chair of the Management Department, Santa Clara University

Prof. Terri Griffith, Ph.D., is Chair of the Management Department at Santa Clara University. She helps organizations succeed through people, technology & practice. These ideas are outlined in her award-winning book, The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive. One of 100 honored members of the 2012 Silicon Valley Women of Influence, she blogs at Technology and Organizations, the Harvard Business Review Blog, and has also written for the Wall Street Journal and GigaOM's WebWorkerDaily.





Reuven Cohen

Reuven Cohen, Chief Technology Advocate, Citrix

Reuven is recognized as an early innovator in the cloud computing space, as the founder of Enomaly in 2004 (Acquired by Virtustream in 2012). Enomaly was among the first to develop a self-service infrastructure as a service (IaaS) platform (ECP) circa 2005, as well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Today he leads Citrix (NASDAQ: CTXS) world wide advocacy efforts with a particular focus on increasing the volume, reach and influence of Citrix's extensive portfolio of technology solutions used by more than 260,000 customers and 100 million end users across the globe.

Apart from Citrix Reuven writes The Digital Provocateur column for, is the co-founder of CloudCamp (300+ Cities around the Globe), an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events. He is also the co-host of the DigitalNibbles Podcast sponsored by Intel. He has served as a board member to the Information Technology Association of Canada as well as a strategic advisor to Sun Microsystems, Amazon, York University, and others.



Salima Fassil, Software Engineer, Twitter

Salima Fassil, Software Engineer, Twitter

Salima Fassil is currently a Software Engineer at Twitter. She has over 15 years of software development experience. She has managed teams in projects from inception to production release using Java/J2EE technologies. She previously worked at WalmartLabs as a Development Lead, at LuccaGroup as Architect/Owner; at Andersen as Manager, Advanced Technology Group; at IBM as Senior E-Business Consultant; and at Decision Smith as Software Engineer Consultant. Salima attended University Of Illinois and majored in Computer Science.

She has a Master of Science from Morocco and majored in process engineering. She is a mentor in 2012 and 2013; she's is also active in her company's women's affinity groups.





Alex Flagg, Director of Market Insights, HP

Alex Flagg, Director of Market Insights, Hewlett-Packard

Alex Flagg is a seasoned marketing executive with 20 years driving content marketing, social media, research and advertising programs for top companies including HP, AT&T, Microsoft and Procter and Gamble. In Alex’s current role as Director of Market Insights for HP’s $60 Billion Enterprise division, Alex’s is responsible for helping HP's businesses understand critical market trend analysis, market segmentation, and social media listening.

Prior to his current role, Alex successfully built and led a social media and content marketing Center of Excellence, where he managed a high-performance team focused on Social Media listening, blogging, editorial, content creation, metrics/analytics. Alex started at HP producing Change Artists, an interactive content marketing program featuring CEOs and CIOs featuring Fortune 500 companies including Johnson & Johnson, Nestlé, and FedEx which drove $26 million in sales leads.

Alex is originally from New York City where he started his career in advertising agencies. He placed one of the first online banner ads for AT&T and managed the largest online campaigns for Microsoft. Alex earned his BA in Italian from Vassar College and his MBA from Santa Clara University.



Rebecca Wang, Sr. Program Manager, Corporate Affairs, Hewlett-Packard

Rebecca Wang, Sr. Program Manager, Corporate Affairs, Hewlett-Packard

Rebecca Wang is a member of the small but mighty Community Progress team within HP’s Corporate Affairs organization. She is responsible for employee engagement in the community for HP’s 300,000 employees around the globe. Her specific responsibilities include developing and managing the company’s Global Volunteer Challenge through a network of 60 volunteer Social Impact leads around the world. Rebecca also oversees the expansion and growth of HP’s pro bono volunteering program in collaboration with the Taproot Foundation.

Prior to joining HP in 2010, Rebecca spent several years focused on raising her young children and donating her skills to her local community and the public schools where her sons attend. She is very familiar with employee engagement and disaster relief in her previous role with Cisco Systems and the Cisco Systems Foundation between 2000-2007.

Rebecca holds a Communications degree from UC Berkeley and a Master’s degree in Kinesiology from the University of Michigan. For the past 17 years, Rebecca, her husband and three boys have called Menlo Park, CA home.



Social Benefit Model


Radha Basu, Regis and Dianne McKenna Professor of Science, Technology, and Society & Dean’s Executive Professor, School of Engineering, Santa Clara University

Radha Basu, Regis and Dianne McKenna Professor of Science, Technology, and Society & Dean’s Executive Professor, School of Engineering, Santa Clara University

Radha Basu has over 30 years experience in executive management. She is widely recognized as a leading woman entrepreneur in technology companies and as a pioneer in the Indian software business. Radha was born and raised in Chennai. She holds a bachelors degree in Electronics & Communications from the University of Madras, a master's degree in Computer Science from the University of Southern California, and is a graduate of the Stanford Executive Management program.

Radha held the position of Chairman & CEO of SupportSoft, a Nasdaq-listed company, from July 1999 to May 2006. She led the company through initial and secondary public offerings in 2000 and 2003, and built it into a worldwide market leader in support automation software. SupportSoft's customers include General Electric, Cisco Systems, Bank of America, Comcast, British Telecom, BellSouth, Procter & Gamble, Verizon, IBM and Bharti Telecom. SupportSoft is today considered a leader in the activation of consumer broadband offerings. Radha has won numerous awards including Excelsior Leadership, Top25 Women of the Web, CEO of the Year 2000, Leader of the Millennium, and has been profiled in the Wall Street Journal, Business Week, Upside Magazine and Economic Times. She has featured as a guest speaker at Wharton School, MIT Sloan School, Stanford Business School, Santa Clara University, and the Forbes Executive Summit. She is currently serving as Entrepreneur-in-Residence at Simmons School of Management and on the boards of Interplast, MIT Global Climate Change Consortium, Center for Science Technology and Society and C.E.O. Women.

After retiring as CEO of SupportSoft, Radha and her husband Dipak created a global social enterprise, the Anudip Foundation. The goal of Anudip is to generate livelihoods for the unemployed and marginalized poor of India through rural centers for development of entrepreneurs and their empowerment with access to markets and capital. It is now a well established social enterprise in economic empowerment of youth and women.

Radha and Dipak are avid trekkers and have reached base camps on Mount Everest on the Tibet and Nepal sides. Radha applies this experience of resilience, risk-taking and extreme effort to achieve success in every aspect of her life.

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