Santa Clara University


Executive Team 2014-2015 


Sha Luo, President 

Sha starts her MBA in fall 2013 at SCU with a background in Accounting. She has a master degree in accounting from WSU and is a supportive fan of Seahawks. She hopes Sports Business Network could be a place where people can enjoy social networking under a comfortable & enjoyable atmosphere: it could as simple as going to a game as a group; participating in intramural sports in teams or watching a game together at a sports bar. Also, for the people who are considering to pursue careers in sports industries, she hopes SBN could be the place to encourage them and provide resource. If you have ideas or questions, Sha could be reached via


Ariana Wong, VP of Marketing and Social Media 

Ariana is a second year MBA student concentrating in marketing. Before SCU, she studied international business at Cal Poly San Luis Obispo. Her third year she lived abroad in Paris where she became fluent in French. She has worked as a Visual Manager in retail and has experience in Social media. Outside of school, she is very athletic. She loves snowboarding, running, and playing volleyball.

Ariana joined the SCU sports business network in order to work with other students who are interested in the Sports Industry.



Chunheng (Robin) Li, VP of Information Technology

As a VP of Information Technology, Robin will provide technology leadership and vision for the SBN and provide a strategic level of guidance in support of all information technology initiatives. Robin will also drive the implementation of development best practices throughout the organization, while governing control and ensuring objectives are achieved.

Robin earned his bachelor’s degree in Supply Chain Management from Michigan State University, and will earn his master’s degree in Computer Science in March 2015 from Santa Clara University.



Elliot Mar, VP of Network and Partnership Development

Elliot is a second year MBA student concentrating in entrepreneurship. This will be his first year on the Sport Business leadership team. He currently works as Project Coordinator for Bayer Healthcare for their API Project Interface team. Before attending SCU, Elliot studied Biotechnology with an emphasis on fermentation and microbiology at UC Davis. After that he went to San Jose State University, where he got a Master of Biotechnology degree with an emphasis on stem cell research. He joined the SCU Sport Business Network to build camaraderie within the MBA program, host social events, and explore not only the business side of sports franchises, but how far the world of sports can reach and the diversity of sports business. Elliot coaches 12th grade basketball and is a fan of the Golden State Warriors. When he's not in class, he enjoys playing basketball, video games, and brainstorming entrepreneurial efforts


Ji Chen, VP of Communication and Implementation

This is the second year for Ji's MBA program and first year on the Sports Business leadership team.

Ji currently works as a Global Supply Planner in Logitech Supply Chain Group. She was an economics major before and had supply chain working experiences before attending SCU. Ji is exciting about joining SCU Sport Business Network, sharing passion on sports and meeting gorgeous SCU family.



Matthew Danna, VP of Marketing and Public Relations

Matt is a second year MBA student concentrating in Data Science and Business Analytics. After earning his BS from SCU in Economics and Political Science, he began a career in education. In 15 years as math teacher and administrator, he also coached wrestling, football, water polo, basketball, and track & field. In 2010, he was named the San Jose Mercury News Coach of the Year for wrestling. An avid fan of many sports, Matt actively trains and competes in Brazilian Jiu Jitsu. He also enjoys spending time strength training, running, swimming, biking, golfing, and playing rugby. Matt is particularly interested in the use of analytics in professional and collegiate sports.


Vignesh Iyer, VP of Marketing and Strategy

Vignesh is a second year MBA student concentrating in Leading Innovative Organizations. This will be his first year on the Sport Business leadership team as VP of Strategy. He currently works as Project Manager for Snap-on Tools for their IT Sales and Marketing team. Before attending SCU, Vignesh studied Finance and International Business at Michigan State University and played on their Varsity and Club Tennis team. He joined SCU Sport Business to get involved with the local sports community and to discover opportunities in sports management. Vignesh enjoys working together with fellow students who are passionate about sports management and helping find a way into the Sports Industry.


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