Santa Clara University


The Marketing Network invites you to ...

1st Annual Marketing Network Conference

Join us for Digital Marketing: the New Frontier 

The Marketing Network is excited to announce our 1st annual marketing conference, hosted at Netflix. Experts will share how digital trends are changing the face of marketing across industries and platforms and how you can leverage these trends to take your career to the next level. You won't want to miss this opportunity to build valuable connections with students, alumni, and local marketing professionals. Learn how to drive digital transformation within your organization, brand your product or company in the digital age, leverage big data and analytics to engage consumers, and more! Breakfast, lunch, and afternoon refreshments will be served.

When: Saturday, May 9th, 8:30 AM - 2:30 PM (followed by informal networking, sponsored by Gordon Biersch Brewery)

Where: Netflix HQ, 100 Winchester Cir, Los Gatos, CA 95032

Netflix is hosting the 1st Annual Marketing Network Conference


  • SCU Student: $30
  • Alum/Guest: $35



Check out our amazing speaker lineup below:

Opening Keynote - Future-proofing a Marketing Org for the Digital Age
Mike Zeman | Director of NA Digital Marketing, Netflix

Breakout 1A (Panel) - Branding in the Digital Age
Dan Gordon | COO & Founder, Gordon Biersch Brewery
Anna Weiss | Founder, The Bar (
Debbie Kristofferson | former VP Brand & Creative Strategy, Peet's

Breakout 1B - Market Smarter with Big Data/Analytics
Juan Gao | Sr. Data Scientist, Netflix

Breakout 2A - Leading Digital Change
Kat Strafford | VP Global Marketing, Electronic Arts/Origin

Breakout 2B - Developing a Digital Strategy to Drive Results
Scott Kellner | VP Marketing - George P. Johnson marketing agency

Closing Keynote - The New Frontier: What to Watch in Digital Marketing
Luanne Tierney | VP Marketing, Fortinet


Feel free to email us with any questions @

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Speed Networking

Join us for Speed Networking 11/14

Want to build connections and gain valuable career advice? Come pick the brains of marketing professionals in a variety of roles and industries from LinkedIn, Apple, SAP, Vocera, and more! Plus, mix and mingle with current and former Leavey School of Business students in a fun and fast-paced atmosphere. Refreshments will be served.

When: Friday, November 14th, 7:00 - 9:00pm

Where: Forbes Family Conference Center (Room 126), Lucas Hall

Cost: Free!

Please see our list of speakers below:

Check out our list of speakers


Electronic Arts Tour

Spend the afternoon with the Marketing Network at Electronic Arts (EA) and learn what it takes to market a leading global entertainment software company. Join us at EA's Redwood Shores headquarters for a presentation and Q&A with a senior marketing leader followed by a campus tour. You won't want to miss this behind-the-scenes look at a top gaming company!

*If you need transportation, please select 'yes' for needing transportation on the registration page. We will contact you with some options closer to the tour time.

When: Friday, May 23rd, 2:00 - 3:30pm

Where: EA Headquarters, Redwood Shores

Cost: Free!

Feel free to email us with any questions @

LinkedIn for Success

Join us for a dynamic seminar about how to leverage your LinkedIn profile to network and market yourself.

Our speaker will be John Hill, Higher Education Evangelist, LinkedIn.

Date & Venue: Monday, April 7th, 7:30 - 9:00pm, Lucas Hall, 107

Branding Strategies for New Product Launches

Join Andy Cheng, marketing professional and SCU alumnus for a presentation about how to introduce products and technology to new markets. Andy’s product, ViviTouch was recently awarded as a finalist in “Best of CES 2014: Digital Trends.”

Andy Cheng is a Marketing and Brand Strategist with Artificial Muscle, Inc., a Bayer MaterialScience Company.

ViviTouch is a New Electroactive Polymer (EAP) technology used in mobile phones, gaming controllers, tablets, and headphones to bring high definition feel and sound to the entertainment experience.

Date & Venue: Thursday, January 23rd, 7:20 - 9:00pm, Lucas Hall, 107

Gordon Biersch Tasting and Rebranding Event

The Marketing Network and Food & Agribusiness Network are excited to invite you to an exclusive Gordon Biersch Tasting and Rebranding Event!

Guests will have an opportunity to network, sample GB beer, and receive some great information from GB Founder, Dan Gordon. Dan will be speaking about the history of the brewery, the current rebranding process, and how GB will be marketing the new brand.

Date & Venue: Friday, November 8th, 6:00 - 8:00pm at the Gordon Biersch Brewery.

The Secret to Effective Networking: Your Key to Success

Come and learn powerful networking techniques that will enhance your experience through your graduate program, professional career, and personal life.

Chris Haase - networking expert and VP of Sponsorships at the Silicon Valley Chapter of the American Marketing Association (SVAMA)

Date & Venue: Thursday, October 24, 2013 at 7:20 p.m. in the California Mission Room, Benson Center

Marketo's Secret Sauce: Smarter Marketing For Better Results

Learn about the marketing strategies Marketo uses to drive success.

Jon Miller - VP, Marketing Content and Strategy

Date & Venue: Tuesday, September 13, 2013 from 6:00 p.m. to 8:00 p.m. in the Forbes Family Conference Center (Room 126) in Lucas Hal

Social Media Metrics

Learn which social media metrics organizations use to demonstrate success and return on investment.

Xiaojing Dong - Assistant Professor of Marketing at Santa Clara University

Dennis O'Malley - Co-Founder & CEO at ReadyPulse

SCU MBA Alumni

Maria Niles - Director of Client Services at BlogHer

Date & Venue: Thursday, May 30, 2013 from 7:45 p.m. to 9:00 p.m. in the Forbes Family Conference Center (Room 126) in Lucas Hall

Marketing Games

Listen to product managers in the gaming industry share their experiences marketing and managing gaming products.

Mark Hill - Senior Product Manager at Perfect World Entertainment

Thamara Sekhar - Senior Marketing Associate at Aeria Games & Entertainment, Inc.

SCU MBA Alumni

Stephen Sullivan - CEO at Playnomi

Previous Senior Manager at Zynga

Date & Venue: Thursday, May 2, 2013 from 7:30 p.m. to 8:30 p.m. in the Forbes Family Conference Center (Room 126) in Lucas Hall


This will be a great opportunity to
interact and build your network. We look forward to seeing you there!


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