Branding Strategies for New Product Launches
Join Andy Cheng, marketing professional and SCU alumnus for a presentation about how to introduce products and technology to new markets. Andy’s product, ViviTouch was recently awarded as a finalist in “Best of CES 2014: Digital Trends.”
Andy Cheng is a Marketing and Brand Strategist with Artificial Muscle, Inc., a Bayer MaterialScience Company.
ViviTouch is a New Electroactive Polymer (EAP) technology used in mobile phones, gaming controllers, tablets, and headphones to bring high definition feel and sound to the entertainment experience.
Beverages and snacks will be served.
When: Thursday, January 23rd, 7:20 - 9:00pm
Where: Lucas Hall, 107
Feel free to email us with any questions @ email@example.com
Gordon Biersch Tasting and Rebranding Event
The Marketing Network and Food & Agribusiness Network are excited to invite you to an exclusive Gordon Biersch Tasting and Rebranding Event!
Guests will have an opportunity to network, sample GB beer, and receive some great information from GB Founder, Dan Gordon. Dan will be speaking about the history of the brewery, the current rebranding process, and how GB will be marketing the new brand.
Date & Venue: Friday, November 8th, 6:00 - 8:00pm at the Gordon Biersch Brewery.
The Secret to Effective Networking: Your Key to Success
Come and learn powerful networking techniques that will enhance your experience through your graduate program, professional career, and personal life.
Chris Haase - networking expert and VP of Sponsorships at the Silicon Valley Chapter of the American Marketing Association (SVAMA)
Date & Venue: Thursday, October 24, 2013 at 7:20 p.m. in the California Mission Room, Benson Center
Marketo's Secret Sauce: Smarter Marketing For Better Results
Learn about the marketing strategies Marketo uses to drive success.
Jon Miller - VP, Marketing Content and Strategy
Date & Venue: Tuesday, September 13, 2013 from 6:00 p.m. to 8:00 p.m. in the Forbes Family Conference Center (Room 126) in Lucas Hall
Social Media Metrics
Learn which social media metrics organizations use to demonstrate success and return on investment.
Xiaojing Dong - Assistant Professor of Marketing at Santa Clara University
Dennis O'Malley - Co-Founder & CEO at ReadyPulse
SCU MBA Alumni
Maria Niles - Director of Client Services at BlogHer
Date & Venue: Thursday, May 30, 2013 from 7:45 p.m. to 9:00 p.m. in the Forbes Family Conference Center (Room 126) in Lucas Hall
Listen to product managers in the gaming industry share their experiences marketing and managing gaming products.
Mark Hill - Senior Product Manager at Perfect World Entertainment
Thamara Sekhar - Senior Marketing Associate at Aeria Games & Entertainment, Inc.
SCU MBA Alumni
Stephen Sullivan - CEO at Playnomi
Previous Senior Manager at Zynga
Date & Venue: Thursday, May 2, 2013 from 7:30 p.m. to 8:30 p.m. in the Forbes Family Conference Center (Room 126) in Lucas Hall
This will be a great opportunity to
interact and build your network. We look forward to seeing you there!