Santa Clara University


IDIS 695: Leadership, Innovation and Entrepreneurship in Brazil

August 19 - August 28, 2013
3 units | Dr. Mary Furlong, Executive Professor of Entrepreneurship and Dr. Gail Kirby, Lecturer, Marketing


Course Description

During your trip to Brazil,  you will visit two major cities: San Paulo and Rio de Janeiro. As the ninth largest economy in the world with an expected growth rate of 4.5% this year, your studies will focus on many areas of  the booming Brazilian economy. You will study emerging segments of market growth, the role of  government policy influencing the economy, the challenges and opportunities for entrepreneurs in Brazil, the challenges and opportunities for multinationals in Brazil, the emerging technology sector and the impact of global sports events (World Cup and Olympics) on the Brazilian economy. The course content will be viewed with a Silicon Valley perspective focusing on technology, media, telecommunication and biotech, and investment in the hottest sectors of growth.

     1) 2 semesters residence in MBA program
     2) Good academic standing including a 3.0GPA

3 units tuition + $3,500 administrative fee (includes a $500 non-refundable deposit and will be charged if withdrawn from program after acceptance)

   International Business


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Please contact us if you have any questions about the program using the form below. Many of your questions may already be answered in our FAQ document. We encourage you to ask any questions you may have before applying as your deposit is non-refundable once accepted into the program.

Detailed Itinerary

Monday, Aug. 19   São Paulo
Morning  Arrival & Check-in
Afternoon  São Paulo city tour [optional]
Lecture  Entrepreneurship and Doing Business in Brazil

Tuesday, Aug. 20  São Paulo
Morning Company Presentations LinkedIn
Secretaria de Política Econômica
Lecture  Overview of Brazilian Economy
Afternoon Business Visit  Grupo Pão de Açúcar
Evening  Welcome dinner

Wednesday, Aug. 21   São Paulo
Morning Business Visit   Azul Linhas Aéreas
Afternoon Business Visit  BMF & Bovespa

Thursday, Aug. 22   São Paulo
Morning Business Visits Arizona, Southern Cross Group
Afternoon Business Visit  UNICA
Evening  Networking event

Friday, Aug. 23   São Paulo
Morning Business Visit  Cargill
Afternoon Flight  To Rio de Janeiro
Check-in at hotel

Saturday, Aug. 24   Rio de Janeiro
Morning  Rio de Janeiro city tour
Afternoon  Soccer game [optional – cost covered directly by student]

Sunday, Aug. 25   Rio de Janeiro
Morning  Tijuca rainforest [optional – cost covered directly by student]
Afternoon  Free time in Rio de Janeiro

Monday, Aug. 26  Rio de Janeiro
Morning Business Visit  Petrobras
Afternoon Business Visits  Osklen, TIM
Lecture  Development of the telecom sector post-privatization

Tuesday, Aug. 27  Rio de Janeiro
Morning Business Visit  TV Globo
Afternoon Mini-Business Plan Competition
Evening Group farewell dinner

Wednesday, Aug. 28  Rio de Janeiro
Morning Business Visit   Peixe Urbano
Afternoon  Check-out & Departure


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