Santa Clara University

Center for Innovation and Entrepreneurship

CIE Speaker Series Welcomes Sarah Miller Caldicott


Sarah Miller Caldicott, Founder, President & CEO of Power Patterns of Innovation.  Great grandniece of Thomas Edison and Mina Miller Edison, Sarah Miller Caldicott has been surrounded by creativity and innovation throughout her life.  Her great grandfather, Lewis Miller, was an agricultural equipment inventor, was the recipient of 92 patents and inducted into the National Inventors Hall of Fame in 2006.   

Our speaker shared Edison's Five Competencies of Innovation(tm).  These five competencies propelled Edison to a record 1,093 US patents as well as 1,293 international patents.

Sarah began her 20-year career as a Marketing executive with brand-driven firms including Pepsico and Unilever. For 12 years, Sarah spearheaded domestic and international rollouts of mass brands including Cycle, Suave, Salon Selectives, and Degree. While serving as an International Marketing Director for Unilever’s Helene Curtis subsidiary, Sarah’s teams pioneered the company's first international relaunch of its flagship Finesse brand across three continents, requiring coordination with global advertising agencies DDB Needham Worldwide and Dentsu. 

Desiring to pursue more entrepreneurial projects, in 1998, Sarah established StarWave Associates, a strategic marketing and branding consultancy assisting CEO’s and business owners in transforming the growth of their brands. StarWave clients have included DHL Global Mail, Cox Enterprises, Andrx Pharmaceuticals, Shay Financial Services, and Lucent, as well as numerous entrepreneurial firms. 

Co-author of a groundbreaking book on Thomas Edison’s innovation best practices, entitled Innovate Like Edison: The Success System of America’s Greatest Inventor, Sarah speaks to audiences across the country, and leads executive seminars on how to embed Edison’s Five Competencies of Innovation in their organizations. 

Sarah also shares with leaders how they can use Edison’s time-tested methods to create innovation literacy in their organizations, as well as develop corporate innovation infrastructure to propel them toward innovation success.  She advises executives and business owners on how to design teams for maximum innovation impact, “re-wire” their cultures to create a 21st century innovation powerhouse, and hire collaborative employees that will thrive in an innovation-driven culture. 

Born and raised in the Midwest, Sarah received a BA from Wellesley College, where she was named a Wellesley College Scholar.  She also holds an MBA from the Amos Tuck School of Business at Dartmouth

This event was co-sponsored by the CIE and the Office of the Dean, School of Law.

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