Santa Clara University

Center for Innovation and Entrepreneurship

Join Us!

The CIE is delighted to co-sponsor the first event in the Food and Agribusiness Institute's
"The Business Of..." 2010-2011 Series:

The Business of Tequila

Featuring Entrepreneur David Fox, MBA ’01, Artá Holdings, LLC.

Thursday, September 30
Lucas 126, Forbes Family Conference Center

5:45 p.m. Lecture (all are welcome)
6:45 p.m. Reception in Lucas 126 (open to all)
6:45 p.m. Tequila tasting in Lucas 125 (age 21 and over only-ID required)

RSVP required by Tuesday, September 28th

As taken from the FAI website:  David Fox, MBA ’01, founder and president of Artá Holdings, LLC., will discuss his experience as an entrepreneur and executive transitioning from a successful tech-focused career to premium tequila. From his leadership philosophies and strategies to the unique challenges he has faced, David will provide the inside story to the Artá Tequila brand.

Artá, a new premium tequila, is produced organically (certification pending) and sustainably in Jalisco, Mexico with the help of an 11th-generation agave ranching family and a third-generation master distiller. Artá’s three offerings, Blanco, Reposado, and Anejo, are presented in unique triangular bottles made from recycled glass and topped off with sustainably grown cork stoppers and recycled metal.

Artá Holdings is unique in their 1% Promise, which is their commitment to the environment and to the communities they serve. 1% of Artá’s profits will be donated to deserving charities in the places in which they do business and in which their employees and customers live.

The Business of Speaker Series

The Business of Speaker Series is sponsored by the Food and Agribusiness Institute in the Leavey School of Business and features executives and entrepreneurs working within a particularly food industry or working with a particular food product. The lectures offer insight into the unique benefits and challenges for those working within the business of the featured industry. 

Visit the FAI site for more information »


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