Santa Clara University

Center for Innovation and Entrepreneurship

2010 California Program for Entrepreneurship Underway

Santa Clara University welcomed the 2010 California Program for Entrepreneurship (CAPE) cohort for their first on-campus weekend session July 9.  The group, consisting of  entrepreneurs with diverse ventures and varying stages of venture development, spent an afternoon in orientation. After a welcome from Dr. Drew Starbird, Dean of the Leavey School of Business, Executive Director of Entrepreneurship Programs Dan Aguiar provided the group with an overview of the program.  CAPE Academic Dean Dr. Jennifer Woolley reviewed details on the course modules and started off the busy weekend with the first class session.  

The cohort enjoyed a walk across campus to The Adobe Lodge for a welcome reception with program faculty. The reception was followed by an informal, interactive Q&A session with SCU-alum Derek Dukes, co-founder and CEO of Dipity

Now in mid-program, the 2010 CAPE cohort recently returned to the Santa Clara campus for Workshop Week September 9-15.  This intensive portion of the CAPE program included class modules each day from 8:30 am to 5:15 pm and speaker events in the evenings.  Three members of the group were interviewed by KTVU-TV2 (see blog post at right for a link to the video).

Participants develop specific functional expertise in marketing, finance, and operations as well as skills in organizational dynamics, strategic management and communication.   Sample course modules include:

  • Starting Your Organization
  • Origins of Innovation
  • Business Models and New Ventures
  • Market Entry and Revenue Traction
  • Developing Your Business Strategy and Business Model
  • Financial Models
  • Organizational Development
  • Building Blocks of Products/Services
  • Financial Accounting
  • Managerial Accounting
  • Competencies and Execution
  • Consumer Behavior
  • Marketing Strategy
  • Sales, Advertising and Promotion
  • Market Intelligence & Research
  • Product & Brand Management
  • B2B and Channel Marketing
  • Negotiations
  • Protecting IP
  • Human Resources
  • Market Entry
  • Industry Analysis
  • Strategic Positioning
  • Business Plan Presentation Skills
  • Scalability and Growth

The Workshop Week schedule of classes was augmented with various other events such as one-on-one mentor meetings, coaching sessions and a variety of speaker events including:

  • Steven Keng and Diane Keng, Co-Founders of MyWeboo

    MyWeboo was founded by Steven and Diane in 2009 aiming to change the way people manage overwhelming digital assets scattered on different web sites and collaborate with others. Since the official launch in June 2010, MyWeboo has attracted many users and is growing rapidly.  MyWeboo is Diane's third startup, she is an incoming Santa Clara University freshman.

  • Andrew Wahl and Gloria Chen Wahl, Managing Directors of IG Partners, Inc.

  • HR Law presentation by Karen Reinhold, JD, Of Counsel, Hopkins and Carley

    For a link to Karen's full biography, please click here

  • Jim Bickford, Marketing Manager of Tigo Energy and Co-Founder of Valance Energy

  • An informative angel panel discussion on "What Angels are Looking for When Investing in Start Ups" featuring panelists Andy Bartley of The Angels Forum and The Halo Funds, Tom Moran co-founder of Camptologics, Inc and Scheiman Rebuild Fitness, Inc.,  and Kevin Carter of SV Angel LLC

In addition, the cohort toured the Plug and Play Tech Center in Sunnyvale and the San Jose Innovation Center in Downtown San Jose.

The group will return to campus in October for 2 weekend sessions and their final weekend session in November.