Santa Clara University

Center for Innovation and Entrepreneurship

MBA Concentration in Entrepreneurship and New Venture Creation

Faculty Coordinator: Al Bruno, Sanjay Jain, Kumar Sarangee
Link to Concentration

Leveraging SCU's location and strong alumni presence in Silicon Valley, this concentration examines the tools needed to develop ideas into businesses and to stimulate entrepreneurial activities in existing mature businesses.

Students taking this concentration must complete:

  • MKTG 3566 Small Business Entrepreneurship
  • Business Plan Investor Pitch Practicum

In addition, students must complete 11 units from electives that afford deep immersion in the areas of new venture creation and entrepreneurship.

Examples:

  • Cash-flow Management for Entrepreneurs
  • Corporate Finance for Entrepreneurs
  • Emerging Company Finance
  • Entrepreneurial Marketing
  • New Product Innovation
  • Internet and B2B Marketing
  • Operations / IS Management for Entrepreneurs
  • Social Entrepreneurship
  • Technology Entrepreneurship
  • Global Innovation and Entrepreneurship
Learning Objectives
  1. To develop an analytical framework for evaluating new business opportunities.
  2. To review some of the special operating problems of new enterprises including the problems of survival in the early years, maintaining growth in an orderly fashion, and maintaining momentum as the firm approaches maturity. This involves developing and integrating an understanding of the accounting, finance, marketing, operations and management issues that start-ups face.
  3. To identify the unique entrepreneurial challenges faced by start-ups in high-technology sectors of the economy – these include infotech, biotech and cleantech. This involves reviewing the salient characteristics of these sectors, identifying the key strategic issues associated with them and then providing tools/frameworks to address these challenges.
  4. To provide an opportunity for students to evaluate their own abilities and goals in regard to small business opportunities. A career in one's own business has both advantages and disadvantages.

For more information, please see the Santa Clara University MBA Concentrations web page.

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