Santa Clara University

Center for Innovation and Entrepreneurship

Alumni Entrepreneur Spotlight: Viktor Petersson



Recently featured in a TechCrunch article and the Santa Clara Magazine, 2008 SCU alumnus Viktor Petersson shares his entrepreneurial experience below: still in college, Viktor Petersson ('08) founded his first company together with his friend Alexander Ljungberg. The company was named WireLoad. The company's first public product, YippieMove, was born at Santa Clara. To be more precise, it was born when the IT department sent out an email saying that Viktor's email account would be deleted 60 days after graduation. With years worth of email in his mailbox, Viktor was very frustrated with this and the lack of tools available to easily migrate email from his SCU-account. Seeing how his peers forwarded hundreds of emails by hand, Viktor thought he had identified a real pain-point in the market. A few months after Viktor graduated in 2008, YippieMove was launched. The initial demographics for YippieMove was the student market. This turned out to be a very bad strategy for a number of reasons, but mostly because very few students were willing to pay for a service like YippieMove (despite the obvious pain-point). The demographics that instead were willing to pay for YippieMove turned out to be tech-consultants, who used YippieMove on behalf of their clients as well as companies migrating between email systems. Today YippieMove is perhaps the most popular email migration tool on the market and the customers range from some of the world's largest Google Apps-resellers, to universities who are migrating their entire student body between email systems and countless of individuals.

In late 2010 when Apple revealed that they were intending to launch the Mac App Store, WireLoad decided that they wanted a piece of the action. When the Mac App Store opened its door on Janury 6th, 2011 WireLoad was present with the application Blotter: a beautiful desktop calendar that integrates with iCal. The strategy immediately paid off and Blotter rapidly moved up in the ranking of best selling applications. To date, Blotter has reached top 10 (Top Paid) in markets like Japan, Norway, South Korea, Sweden, and top 10 (Top Paid in Productivity) for US, Canada and a fair number of other countries.

In addition to WireLoad, Viktor is involved with a few other companies. For instance, Viktor serves as the CTO and advisor for, a non-profit founded by SCU graduate Ashkon Jafari ('08). enables students to find professional mentors to help them excel both professionally and personally. 

To learn more about Viktor, visit his website or follow him on Twitter.


Written by Viktor Petersson

Edited by Arlene Bhagat
~Marketing, Communications & Logistics Assistant

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