Santa Clara University

Leavey School of Business

MBA Curriculum

Note: Refer to designated chapters for curriculum details specific to the Masters of Science in Information Systems, Finance, and Entrepreneurship; Accelerated MBA, and Executive MBA Programs.

The Santa Clara MBA program is designed to develop leaders with a broad business, economic, and social perspective who are capable of managing change in dynamic environments. Students develop breadth of understanding through course work in accounting, economics, finance, management, marketing, and operations management and information systems; and depth by concentrating electives in particular functional cross-disciplinary areas.

The below information describes the curriculum for students entering the Evening MBA Program Fall 2013 and later, and those continuing students who choose to change to the 2013 curriculum.

PROGRAM DESIGN

The design of the 2013 curriculum was guided by two overarching goals:

  1. To provide students with the knowledge and expertise to create opportunities by turning ideas into action
  2. To strengthen the curriculum’s alignment with the LSB’s primary points of distinction:
    • Engagement with Silicon Valley
    • Strong content related to Entrepreneurship and Innovation (in both new and established firms)
    • Blending theory and practice to help students put ideas into action, and
    • Commitment to the Jesuit ideals of ethics, integrity and corporate and individual social responsibility

Students completing the program will be able to make and implement decisions, formulate and execute strategy at the appropriate level, and manage people and organizations to promote growth and prosperity.

OVERVIEW OF THE CURRICULUM

The Santa Clara MBA curriculum consists of 70 units comprised of seven Foundation I courses (28 units), five Foundation II courses (19 units), and 23 units of electives. Fifteen of the elective units are designated for the completion of a required concentration. The remaining eight elective units are unallocated and may be taken in any discipline.

There is considerable flexibility in the order in which other courses are taken, although all prerequisites must be satisfied before enrolling in a particular course. Math analysis/calculus proficiency, the preprogram requirement, must be demonstrated no later than the end of the first quarter of residence.

SCHEDULES

During the fall, winter, and spring quarters, classes generally meet twice per week for 75-minute sessions.

Each quarter, a few elective courses are offered on a once-a-week basis. One-unit courses are generally offered on Friday evenings and/or Saturdays. Four-unit classes will hold additional class sessions or extend class time for selected days.

Summer evening quarter classes are two hours in length and meet twice per week as the quarter is more condensed.

In all quarters, final exam periods are two hours in length.

PROGRAM OUTLINE

Foundation I (28 Units)

  • ACTG 3100/3102 Financial Reporting and Management Control (6 units)
  • ECON 3400/3402 Microeconomics and Macroeconomics in the Global Economy (6 units)
  • IDIS 3700 Business Communications (1 unit)
  • MGMT 3500/3502 Building and Leading High-Performance Teams (6 units)
  • MGMT 3504 Innovation in the Valley and Beyond (3 units)
  • OMIS 3350/3352 Decision Making and Analytics (6 units)

Six unit courses are completed over two sequential quarters.

Foundation II (19 Units)

  • FNCE 3452 Financial Management (4 units)
  • IDIS 3799 Managing Transitions (1 unit)
  • MGMT 3505 Business, Integrity, and Society (3 units)
  • MGMT 3519 Strategic Analysis (4 units)
  • MKTG 3552 Marketing Strategies and Decisions (4 units)
  • OMIS 3357 Operations Management (3 units)

Elective Courses (23 Units – 15 within a Concentration, plus 8 additional elective units)
Elective courses are used to earn a concentration and to expand a student’s knowledge in an area of interest. Fifteen of the required 23 elective units are needed to earn a concentration. Electives may be taken any time during the program if the prerequisite coursework has been completed.

Any course offered in conjunction with the MBA program, with the exception of those otherwise required, is considered an elective. For descriptions of elective courses, see Chapter 18 of this bulletin. New courses are continually being developed. Please contact the Graduate Business Programs Office for information on new electives scheduled after this bulletin was finalized.

Experimental Courses
The MBA program offers experimental courses in each of the six functional areas. These courses are numbered 3696 (e.g., ACTG 3696, ECON 3696) and typically are elective courses that may satisfy a concentration requirement. Because these courses are in continuous development, course descriptions are not listed in the bulletin. Please refer to the website for additional information.

Independent Study
A student may elect to register for independent study to fulfill an elective requirement. Independent study courses are numbered 3698 (e.g., AGRI 3698, MGMT 3698). Only one independent study course may be taken in the program. To obtain permission to register for independent study, students should prepare a complete proposal well in advance of the quarter in which they wish to undertake the study. The proposal must be reviewed and signed by a tenured faculty member who thereby agrees to supervise and evaluate the study. The proposal will then be reviewed by the department chair who, if in agreement, will sign the proposal. The proposal must then be submitted to the Graduate Business Programs Office for final review. A signed copy of the proposal must be on file in the Graduate Business Programs Office before registration. An independent study is graded in the same manner as all other courses.

CONCENTRATIONS

Santa Clara University’s MBA program has a general management perspective but also requires students to complete a concentration as a requirement for graduation. Students must declare a concentration when they begin the program but can change their selection at any time. Fifteen of the required 23 elective units are needed to earn a concentration. A concentration will be reflected on a student’s official transcript pending completion of all required courses for the concentration at the time the degree is awarded. Although the awarded concentration will appear on the student’s official degree transcript, the concentration does not appear on the student’s diploma.

Santa Clara’s MBA program currently offers six concentrations, the requirements for which are detailed below. Appropriate experimental courses (38**) and 1-unit courses may count toward a concentration if listed. Otherwise, consult the Graduate Business Programs Office for the petition procedure for such courses if not listed. Coursework completed outside of Santa Clara University will not satisfy a concentration requirement.

As a result of the dynamic nature of concentrations and course offerings, changes to concentration requirements may occur throughout the academic year. Consult with the Graduate Business Office, or the relevant concentration website , for the most recent concentration requirements.

Each concentration has a faculty coordinator(s). The coordinators are available to assist students in making decisions about their concentrations and for approving new and experimental courses that may count toward the concentration. Additionally, concentration coordinators organize topical events in conjunction with the Graduate Business Programs Team.

Data Science and Business Analytics
Faculty Coordinators: Sanjiv Das (Finance), Xiaojing Dong (Marketing), John Heineke (Economics)

Learning Objectives

  • Develop critical thinking skills for strategic evaluation and implementation of current data science (and big data) paradigms
  • Understand and acquire technical expertise in various quantitative fields such as statistics, econometrics, calculus, optimization, and software paradigms, that underlie various analyses undertaken by corporations
  • Learn how to build models (theoretical, statistical and econometric) to characterize business situations, develop strategies, and analyze these models, while collecting, verifying, and using data to achieve enhanced business decisions

Requirements
Five from the ten courses below:

  • ECON 3422/MKTG 3588 Profit Focused Pricing
  • ECON 3430 Game Theory
  • ECON 3436 Business and Economic Forecasting
  • FNCE 3490 Data Science and Business Analytics
  • MKTG 3597 Marketing Analytics
  • MKTG 3802 Mobile Marketing and mCommerce
  • IDIS 3802 Data Science Analysis with Python
  • OMIS 3366 Database Management Systems
  • OMIS 3386 Business Intelligence and Data Warehousing

Marketing
Faculty Coordinators: Kirthi Kalyanam (Digital Marketing), Desmond Lo (Channel Marketing), Kumar Sarangee (Product Marketing)

Learning Objectives

  • Describe and apply current and evolving marketing frameworks to both high tech and non-high tech environments
  • Integrate marketing processes with other traditional business elements to develop creative strategies and plans to further institutional objectives
  • Utilize marketing concepts and approaches to optimize customer satisfaction and contribute to societal well-being

Requirements

  • MKTG 3544 Analyzing Customers and Markets

15 units of marketing electives plus a total of 12 elective units

Students are strongly encouraged to follow one of the areas of emphasis denoted below. However, specialization is not required, and will not be noted on the student’s transcript. Students may mix and match courses from the Product and Brand Management Emphasis, the Digital Marketing & e.Commerce Emphasis and the Channel Marketing & Sales Management Emphasis, and any other marketing courses.

With the exception of MKTG 3442, all marketing electives may be counted toward the Marketing concentration requirements.

Digital Marketing and e.Commerce Emphasis

Core course:

  • MKTG 3592 Marketing and e.Commerce

Recommended Electives:

  • MKTG 3572 New Product Innovation
  • MKTG 3590 Designing & Managing Dynamic Channels
  • MKTG 3596 Integrated Marketing Communications
  • MKTG 3597 Marketing Analytics
  • MKTG 3801 Social Media Marketing
  • MKTG 3802 Mobile Marketing & mCommerce

Channel Marketing & Sales Management Emphasis

Core course:

  • MKTG 3590 Designing & Managing Channels

Recommended Electives:

  • MKTG 3544 Strategic Business Negotiations
  • MKTG 3562 Services Marketing
  • MKTG 3566 Small Business Entreprenuership or MKTG 3569 Small Business Entreprenuership (4 units)
  • MKTG 3572 New Product Innovation
  • MKTG 3574 Sales Force Management
  • ECON 3422/MKTG 3588 Profit Focused Pricing
  • MKTG 3592 Internet Marketing & e.Commerce
  • MKTG 3594 Business to Business Marketing
  • MKTG 3596 Integrated Marketing Communications
  • OMIS 3384 Supply Chain Management

Product & Brand Management Emphasis

Core course:

  • MKTG 3572 New Product Innovation

Recommended Electives:

  • ECON 3422/MKTG 3588 Profit Focused Pricing
  • MKTG 3590 Designing & Managing Dynamic Channels
  • MKTG 3592 Internet Marketing and e.Commerce
  • MKTG 3596 Integrated Marketing Communications
  • MKTG 3597 Marketing Analytics
  • MKTG 3710 Tech Marketing/Effective Messaging (2 units)
  • MKTG 3712 Achieving Brand Leadership (1 unit)
  • MKTG 3801 Social Media Marketing
  • OMIS 3390 New Product Development
  • MGMT 3711 Managing Global Teams (1 unit)

Finance
Faculty Coordinator: Meir Statman (Finance)

Learning Objectives

  • Know the valuation of financial securities such as stocks, bonds, options and futures, and their financial markets
  • Apply finance in corporate settings, such as the choices of investment projects and their management
  • Apply finance in investment settings, such as the construction of investment
    portfolios
  • Know the links between finance and other business functions such as marketing and operations

Requirements

15 units of finance electives

Students who wish to may specialize in one of the two following tracks. However, specialization is not required, and will not be noted on the student’s transcript. Students may mix and match courses from the Corporate Track, the Investment Track, and any other finance courses.

With the exception of FNCE 451 and FNCE 3452, all finance electives may be counted toward the finance concentration requirements. Students who have taken FNCE 451 and 455 under the pre-2013 curriculum will receive two units toward finance concentration electives, and will have satisfied the pre-requisite for most Investment Track courses.

Corporate track

  • FNCE 3453 Corporate Finance (recommended to be taken as early as possible for Corporate Track)
  • FNCE 3457 International Financial Management
  • FNCE 3460 Mergers, Acquisitions, and Corporate Restructuring
  • FNCE 3480 Emerging Company Finance
  • FNCE 3486 Behavioral Corporate Finance
  • FNCE 3488 Financial Instruments and Markets
  • FNCE 3802 Creating Value Through Financial Strategies

Investment track

  • FNCE 3455 Investments (recommended to be taken as early as possible for Investment Track)
  • FNCE 3459 Financial Markets and Institutions
  • FNCE 3462 Behavioral Investments
  • FNCE 3464 Real Estate Finance
  • FNCE 3474 Derivative Securities
  • FNCE 3482 Business Valuation
  • FNCE 3484 Financial Engineering

Leading Innovative Organizations
Faculty Coordinator: Barry Posner (Management)

Learning Objectives

  • Demonstrate how to create, organize and sustain systems and processes necessary for success in rapidly changing and turbulent environments
  • Give examples of how one can lead in complex systems with grace and competence, and how one can leverage the strengths of other people, partners, and organizations
  • Describe the impact of systems on people and people on systems
  • Delineate interpersonal competencies and awareness of the social and moral dimensions of decisions

Requirements

  • MGMT 3512 Practice and Morality of Leadership.
    A total of 12 additional credits from the following courses (Students wishing to emphasize in Innovation should include at least some of the courses marked**):
  • ECON 3424 Economics of Decision Making Under Uncertainty
  • IDIS 3612** Management of the High-Technology Firm Seminar
  • MGMT 3514 International Management
  • MGMT 3516 Organizational Politics
  • MGMT 3526 Strategic HR Management
  • MGMT 3532 Managerial Communications
  • MGMT 3538 Managing Teams and Projects
  • MGMT 3540 Food Industry Management
  • MGMT 3544 Strategic Business Negotiations
  • MGMT 3546 Spirituality of Organizational Leadership
  • MGMT 3548** Social Benefit Entrepreneurship
  • MGMT 3549 Legal Fundamentals for Entrepreneurs *
  • MGMT 3550 IP Strategies for Start-up Technology Companies *
  • MKTG 3566** Small Business Entrepreneurship
  • MKTG 3572** New Product Innovation
  • MGMT 3714** Strategies for Emerging Clean Tech Sector (1 unit)
  • MGMT 3715** Globalization and Emerging Economics – India (1 unit)
  • MGMT 3716** Crowdsourcing and Expertsourcing: Strategies for Innovation (1 unit)
  • MGMT 3801 Entrepreneurship
  • MGMT 3802 Management Consulting
  • MGMT 3803** Global Technology Entrepreneurship
  • OMIS 3368** Software Project Management
  • OMIS 3390** New Product Development
  • OMIS 3802** The Sustainability-focused Business
  • OMIS 3801** Operationalizing Innovation

* Only one of MGMT 3549 and MGMT 3550 (but not both) will satisfy one of the four elective requirements.

Individual Studies Concentration
Concentration Coordinator: Patricia Cameron-Loyd (Economics)

Learning Objectives
he Individual Studies Concentrations (ISC) program has been established to meet the needs of students who wish to design a concentration with academic content and perspective not provided by currently available concentrations.

Students who want to pursue an ISC should begin by scheduling a meeting with the ISC Coordinator to obtain a list of instructions regarding administrative details.

Requirements
In addition to fulfilling the Graduate Business Core requirements for the MBA, students wishing to design an ISC must complete the following concentration requirements:

  • Have a minimum 3.0 grade point average
  • Submit a Petition for Admission to the ISC Coordinator for review and approval. The petition must be submitted within 1 quarter of declaring the Independent Studies Concentration. The petition should include:
    • A clear, logical, and conceptually refined description of the proposed program
    • A well-developed argument, supported by appropriate evidence, showing that no existing concentration can meet the student’s educational objectives
    • A plan of study listing courses, seminars, internships, etc., that meets the student’s educational objectives and fulfills the requirement of 15 units of academic credit taken within the Graduate School of Business required to fulfill the concentration requirement
    • The name of a faculty sponsor

Petitions to pursue an ISC must be approved by the ISC Coordinator, the Graduate Business Faculty Director, a faculty sponsor, and the Senior Assistant Dean for Graduate Business Programs. For questions about designing and declaring ISC, please contact the ISC Concentration Coordinator, Dr. Patricia Cameron-Loyd.

Specializations
Faculty Coordinator: Gregory Baker (Management)

Food and Agribusiness
Completion of this specialization, along with the required completion of another concentration, will prepare students to work in the global food and agribusiness industry and supporting industries.

Note: Completion of one of the above listed concentrations is required in addition to the coursework in this specialization.

Required Courses:

  • IDIS 3622 Global Agribusiness Challenges
  • IDIS 3801 Strategy Development in Food & Beverage Industries
  • MGMT 3540 Food Industry Management

INTERNATIONAL PERSPECTIVE

The Santa Clara MBA program recognizes the increasing importance of obtaining an international perspective on business and society. Students are exposed to multinational business issues and multicultural perspectives in many of the required courses. Most departments offer electives focusing on international issues from a disciplinary or functional perspective

MBA students have the option to participate in study abroad opportunities during the MBA program. Recent study abroad locations have included Brazil, China, France, England, Vietnam, Germany, New Zealand, Turkey, and India. Leavey School of Business faculty lead all trips. The Global Business Perspectives courses are considered elective courses. A maximum of two global initiative courses may be taken toward a student’s elective requirements.

GRADUATE TRANSFER CREDIT

Graduate transfer credit may be granted if specific requirements are met. A maximum of two courses (6 quarter units) of graduate credit from another AACSB-accredited MBA program may be transferred for either required or elective courses if the course was:

  • Open to graduate students only
  • Completed by the student with the equivalent of a B or better grade
  • Awarded graduate credit
  • Part of an incomplete MBA degree program when taken no more than six years prior to application to the SCU MBA program AND is
  • Considered by the MBA Committee to be functionally equivalent to a course or combination of courses offered by Santa Clara’s MBA Program.

Graduate transfer credit is granted on a course-for-course basis only. No credit will be given for coursework done elsewhere while in the MBA program without prior approval. This restriction does not apply to students participating in the Jesuit Transfer Agreement.

PREREQUISITES

Students are responsible for ensuring that they have completed all the prerequisites for a course before registering. Prerequisites for each course are listed in the course descriptions in Chapter 18 of this bulletin. Course prerequisites are reviewed annually by the academic departments.

Although not explicitly stated in the description of individual courses, when a course is named as a prerequisite, then its prerequisites also are included by reference, and all prerequisites must be satisfied before a student can enroll.

eCampus, the Web-based registration system, does not allow enrollment in any class or onto any waitlist if the prerequisites for that course have not been completed successfully. The system recognizes current enrollment in prerequisite classes at the time of registration. Course instructors cannot waive prerequisites. Additionally, 6-unit foundation courses must be completed in sequential quarters.

Note: Graduation will not be approved until all prerequisites, required courses, and other requirements of the program, have been fulfilled.

GRADUATION PETITION PROCESS

In order to graduate, all MBA students must complete and submit an online Petition to Graduate. The information provided in the petition will be used to order and mail the diploma and list all graduates’ names in the SCU commencement book. If this data changes after the petition has been submitted, students must re-submit an amended petition. Students failing to do so could be omitted from the commencement book and ceremony.

To be eligible to graduate, Graduate Business students must complete:

  • All required course work with passing grades specific to the year in which they began the program
  • The required number of units specific to the year in which they began the program
  • The program with a cumulative GPA of 3.0 or higher
  • AND, not have any I or N grades on their transcripts

Note: Students who complete degree requirements and graduate in September 2015 (Summer 2015 term), December 2015 (Fall 2015 term), March 2016 (Spring 2016 term), or June 2016 (Spring 2016 term) will be eligible to walk in the June 2016 Commencement ceremony. Students who complete the degree requirement and plan to graduate in September 2016 (Summer 2016) or later will not be eligible to walk in the June 2016 Commencement ceremony; they are welcome to walk in the June 2017 ceremony.

Deadlines to submit a Petition to Graduate are as follows:

  • June graduation February 15
  • September graduation May 15*
  • December graduation August 15
  • March graduation December 15

To Petition to Graduate visit the website: www.scu.edu/business/graduates/graduation/

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