Digital Merchandising Certification: Differentiate Yourself
RMI and Bloomreach are offering an innovative 2-day course that will set you apart from the competition.
Exclusively Offered to all SCU undergraduate Students and RMI Alumni.
Monday, September 16th and Tuesday, September 17th from 10:30 am to 2:00 pm
Learn More![DMC 2024](/media/leavey-school-of-business/rmi/DMC1-760x504.jpg)
Specific Benefits
- Learn about Digital Merchandising from an experienced professional & industry leader
- Gain hands-on experience implementing Digital Merchandising with a platform widely used in the industry
- Differentiate yourself from other job seekers with a certification exclusive to SCU
- Understand key industry terminology and metrics
![DMC'24](/media/leavey-school-of-business/rmi/DMC2-760x504.png)
Overview
An overview of what two days of this program will cover . . . .
- Introduction to Digital Merchandising
- The Digital Ecosystem
- How Search Engine Works
- Recommendations Zones
- Digital Analytics
- What Comes Next, Potential Impacts of AI
- US developments in GenAI
- Wrap-up & Questions
Why Retail Studies?
RMI’s Retail Studies minor is a differentiator, a distinction that creates Your future. RMI connects you to an innovative curriculum with an e-commerce focused view. Engage with industry leaders, alumni, and the RMI Community for countless opportunities to connect, grow and expand Your career possibilities.
Innovative Curriculum
That Gives You Job-Ready Expertise
![Retail Management Institute, Marketing 165 - Santa Clara University](/media/leavey-school-of-business/rmi/rmi-marketing-165-360x240.jpg)
The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies that underlie retailing formats, target marketing decisions, merchandise management, how retail price promotions work, managing customer service, and the execution of retail marketing decisions. Mini cases, video cases, an applied project, and guest speakers from industry will be utilized to provide practical illustration of various concepts and stimulate class discussion.
![168](/media/leavey-school-of-business/rmi/Untitled-design-2-1-360x240.png)
Designed to demonstrate the newest technologies and analytical methods that aid how merchandise may be procured, managed, and sold in various retailing establishments, the ART AND SCIENCE OF MERCHANDISING is a combination of lectures and discussions with conversations led by the industry guest speakers to showcase the real-world merchandising decision making. Students experience the merchandise procurement process, and develop, propose and defend effective merchandise planning decisions.
- Evaluate the effectiveness of the private brand strategy for retailers.
- Describe and evaluate different product recommendation systems and the algorithms that support such systems.
- Propose and defend sales promotion strategies for retailers.
- Articulate the key factors in visual merchandising decisions.
- Understand how retailers can use search engines to refine their merchandising decisions.
- Understand key elements in the merchandise decisions for various industries, including luxury, travel, grocery, fashion, department stores, etc.
![169](/media/leavey-school-of-business/rmi/169-919x510.jpg)
Innovation has found its way into retailing from many places: Entry of horizontal platforms (Amazon, Alibaba.com, eBay, Google Shopping), vertical platforms (Wayfair), manufacturers (Nike) and digitally native brands that are born on the web and sell directly to end consumers (Purple, Allbirds, Zennis, Lulus) and the responses of incumbent retailers (HEB, Petco).
These innovations have created new edges (boundaries) in retail space that highlight new consumer needs in retailing. Innovation, Disruption & Acceleration in the Retail Industry focuses on retail innovation with focus on research projects and analysis that answers what is the new competitive structure of the retail industry? Who is winning and where? What are the consumer needs and how has the changing economics and margin structure directed a need for alternate revenue streams?
![Internships](/media/leavey-school-of-business/rmi/internship-logos/internships.png)
RMI Internships represent an opportunity to experience and have exposure to the retail industry. An RMI internship provides a diverse view of company culture, business and corporate branding and strategy. Students build and utilize core skills including leadership, organization, collaboration and communication to develop and prepare for an impactful career journey in the retail and retail technology industry.
Discover Your Internship
Retail Studies Students have access to an abundance of retail opportunities through our industry partners, SCU Career Center and RMI alumni. Career Pop-Ins, Industry Meet -Ups, Prep Camp, Speaker Events, Retail Studies Student Association (RSSA) Panel Conversations and the Annual Internship Faire - all exclusively designed to provide You with the connections that are only available through RMI.
What's New
![Target News](/media/leavey-school-of-business/rmi/news/Target-1160x773.png)
The retailer says it will continue to expand its sortation center footprint, as part of its ‘stores as hubs’ distribution strategy. Target is set to open its 11th sortation center this week, in Detroit, Michigan, according to an updated fact sheet from the retailer.
![](/media/leavey-school-of-business/rmi/news/Retail_Dive-839x506.jpg)
Analysts say the retailer may face an uphill battle in a crowded sector with strong rivals. Over the last year, Big Lots’ financial performance and some operational decisions signaled to analysts and industry observers that the discount retailer might be in trouble.
![Primeday](/media/leavey-school-of-business/rmi/news/Primeday-760x506.jpg)
The two-day sales event has kicked off a discount dash among retailers trying to keep up with Amazon. RMI Executive Director Professor Kirthi Kalyanam speaks to the Retail Brew about how competitors are going after Amazon on Prime Day 2024.
Frequently Asked Questions
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